Sales for the first quarter of 2020
april 08, 2020Resilience amidst the COVID-19 pandemic
In an extraordinarily challenging market environment, the Bossard Group held its own in the first quarter of 2020. Net sales fell by 5.7 percent to CHF 218.9 million, although the drop was largely the result of the stronger Swiss franc. In local currency, the decline was less pronounced at 1.8 percent. In particular, business in Europe stayed the course with only a slight drop in sales of 0.2 percent in local currency, maintaining virtually the same level as last year. In Asia, where the impact of the COVID-19 pandemic was most evident in the first quarter, we are seeing the first signs of market normalization, primarily in China.
In Europe, the Bossard Group posted sales of CHF 133.1 million in the first quarter of 2020 compared to CHF 138.9 million in the previous year. With a slight drop of 0.2 percent in local currency, sales were only marginally lower in the period under comparison. The acquisition of Boysen last July made a positive contribution to this outcome. The COVID-19 pandemic has appreciably affected business in Europe in recent weeks. To meet these challenges, the Group is currently taking a number of actions to maintain operational performance and ensure liquidity. Among other things, short-time work was introduced in Switzerland. As part of this measure, the affected employees will see a maximum reduction in pay of 4 percent. To set a sign, the board of directors, the executive committee and the management have committed themselves to a 4 percent salary reduction.
America – slower sales erosion
Bossard was already facing considerable headwinds in America in the second half of 2019.
This year, sales in the first three months amounted to CHF 54.0 million, a drop of 7.1 percent
(in local currency: -4.3 percent) compared to last year. Still, sales rose by 5.5 percent
over the last quarter of 2019. Meanwhile, authorities in this market region have also begun
to institute stricter policies to combat the COVID-19 pandemic. These measures are increasingly
affecting our customers. We will likely face challenging weeks in this market
region in the second quarter and possibly beyond.
Asia – respectable results
After a long period of uninterrupted growth, Bossard saw a drop in demand in Asia as a
direct result of the COVID-19 pandemic. First quarter sales fell by 9.7 percent to CHF 31.8
million, again largely due to the stronger Swiss franc. In local currency, the decrease
amounted to 4.5 percent. We believe the posted revenue is respectable in light of the extremely
difficult conditions we faced during the first quarter, especially in China. Our crisis
management has worked well during this phase of the COVID-19 pandemic. Above all, the
measures we took early on to protect our employees and to sustain our ability to
deliver both had a positive effect. In spite of all the challenges, we posted record sales in
Taiwan as well as double-digit growth in India and Singapore. Individual markets, China
in particular, are beginning to show some signs of normalization. Suppliers as well as
customers are rebooting production; this will slowly revive demand after a marked period of
weakness.
Challenging outlook
Overall, the Bossard Group is looking at a difficult second quarter. A quick recovery from
the COVID-19 pandemic is currently not foreseeable. This is especially true for the European
markets. Many countries, including Italy, France, Germany and Switzerland, have
drastically reduced their economic activities. This has, and will continue to have, repercussions
for Bossard’s business. At the same time, the Bossard Group has proven its ability to deliver on a global scale. That sustained ability is confirmation to our customers that
Bossard is a reliable partner, doing its part to keep production lines running. This capability
creates trust and will help us move forward once demand begins to pick up. We are also
heartened by the fact that the crisis management measures taken by Bossard are working.
In view of the growing market turbulence caused by the COVID-19 pandemic, our first
quarter results were better than we could have expected.
Net sales 1st quarter |
change in % |
|||
in CHF million |
2020 |
2019 |
in CHF |
in local |
Europe |
133.1 |
138.9 |
-4.2% |
-0.2% |
America |
54.0 |
58.1 |
-7.1% |
-4.3% |
Asia |
31.8 |
35.2 |
-9.7% |
-4.5% |
Group |
218.9 |
232.2 |
-5.7% |
-1.8% |